Embedded sensors provide an attractive option for implementing cost-effective monitoring capabilities for industrial applications where conventional discrete sensors are not well suited. Recently devised technologies using printed sensor structures embedded within organic coating on conductive substrates for industrial applications and harsh environments are presented. These include capacitive touch sensors, strain gauges, thermocouples, etc. Design processes as well as the distinct advantages of these sensors will be outlined. In the second part, a focus is laid on the modeling of capacitive sensors using a semi-numeric method which is particularly effective for the modeling of thin-film composites on metallic surfaces. Basic features of capacitive sensing, field distributions, and their influence on sensor performance are discussed.